What”s the price of an Oscar?
23 February 2016 Last updated at 00:51 GMT
The 88th Academy Awards to be held in Los Angeles this weekend are the pinnacle of the long awards season.
Film studios spend millions of dollars campaigning – trying to get their movies and their messages into the minds of the 6,000 or so Oscar voters.
What goes on behind the scenes and what evidence is there that taking home an Oscar guarantees box office success?
Jim Reed reports for the Victoria Derbyshire programme.
The Victoria Derbyshire programme is broadcast on weekdays between 09:15 and 11:00 on BBC Two and the BBC News channel.