The furious beast rammed the white 4×4 from the side after taking exception to its presence on his turf, trapping the terrified safari-goers inside.
Dramatic footage of the serious case of road rage has now gone viral after being posted online.
The video starts with the animal sauntering up to the Toyota truck, which is parked on a dusty Savanna road, after striking up an interest in the vehicle.
However, its intentions quickly become more sinister as the huge beast begins trotting towards the jeep – before breaking into a full sprint and ramming it as a group of horrified tourists cower inside.
The footage was taken in Etosha National Park in Namibia by Alexandra Poier, who was sitting inside a nearby car at the time.
The 48-year-old said the group of tourists inside the car escaped from the vehicle unhurt.
She said: “I think the rhino saw a threat and that is why he attacked. To be honest, I was quite scared because it could have been our car.
“It happened very quickly and suddenly. After he went to the side of our car and we left quickly. The tour guide said this was a rare event.”
The black rhinoceros, which inhabits areas across southern and eastern Africa, is now an endangered species.
Weighing up to 3,100lbs and with an ability to charge at 35mph, they are notorious for their aggression and willingness to charge any object that is unfamiliar.