Decathlon pulls ‘migration’ hunting poster as extremeright militias pick up campaign

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The front of a Decathlon store in Ajaccio, a town on the island of Corsica, was plastered with the poorly thought-out poster, which was immediately shared on social media by anti- activists, who twisted the ad’s meaning in order to stir up hatred against refugees.

Decathlon was forced to remove the hunting poster after it become obvious that the advertising campaign – which was ‘borrowed’ by extreme-right militants who started using it to imply that should be shot dead – could trigger an outbreak of xenophobic violence.

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