People living in the poorest areas are also the most generous

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People living in the poorest areas are also the most generous

Tower Hamlets has one of the worst rates of child poverty in the country (Picture: Getty Images)

If you live in one of London’s wealthiest boroughs then you’re probably a selfish arse, according to a recent study.

Researchers from The Big Give looked at more than 18,000 London donations, and found that people living in the city’s most deprived boroughs were also the most generous.

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Residents of Tower Hamlets, Newham, Hackney and Haringey all give the most out of everyone in the city.

These boroughs face some of the worst rates of child poverty in the UK, with Tower Hamlets and Newham in particular suffering from a shockingly high rate of child poverty – 44% and 38% respectively.

Many children in these boroughs are forced to go hungry, especially during the school holidays when there are no free school meals.

 

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Oh dear (Picture: The Big Give)

The problem isn’t solely confined to families where the parents don’t work. In fact, 60% of children living in poverty in London live in working households.

And it’s going to get worse. According to estimates, 200,000 more children in London are expected to be living in poverty by 2020.

This is all quite a contrast to people in relatively well-off Richmond, Wandsworth and Bromley, which are the least generous boroughs. Richmond with the lowest child poverty rates in the whole city (14%).

Richmond has the city

Richmond has the city’s lowest rate of child poverty (Picture: Getty Images)

But if you’re feeling a bit guilty now, it’s not too late to do something about it.

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The Big Give and The Childhood Trust are matching donations up to £350,000 made through the Christmas Challenge, and are aiming to raise more than £1.3million for disadvantaged children this winter.

‘London is the greatest city in the world, but with 700,000 children currently living below the poverty line we can all do a bit more, especially the wealthiest of us,’ Laurence Guinness, CEO of The Childhood Trust, said.

‘Every day children are telling us they haven’t had enough to eat or have warm enough clothes for the winter.’

You can donate to projects in London through this website.