Fast food fanatics may start to be served standard size dishes as part of a new campaign to cut obesity.
Hungry people tuck into massively different portion sizes across 600 fish and chip shops in the UK, research claimed.
While the average price of fish and chips varies by just 34%, Brits can”t guarantee how much food they”re going to get for their money.
Customers who order a medium cod could get a fish weighing anything from 93g to 562g and chips from 100g to 797g.
But a regular portion of fish should weigh 170g and chips should be 284g, industry standards propose.
Tom Pickerell, technical director at industry body Seafish, revealed the change will bring more choice for consumers.
The change will cut waste and provide clearer health information for Brits, the Agriculture and Horticulture Development Board (AHDB) said.
Rob Clayton, of the AHDB, said: “A key finding of the research was that one in three people said a greater range of portion sizes would encourage them to eat fish and chips more often.
“That”s more than 17 million people across the UK.
“Couple this with the fact that 45 per cent of people would order smaller portions to cut their calorie intake and there is a huge marketplace for outlets to encourage health conscious consumers through their doors.”
Wholesaler JJ food service demanded smaller portion sizes in a bid to reduce obesity in Britain in October.