For all you fish and chips lovers out there, brace yourselves.
Because your portions could be getting drastically smaller, no matter what you pay, no matter where you go.
That’s right – there’s a campaign for fish and chips fans to be served standard sized dishes across the UK as part of a new campaign to cut obesity.
At the moment, customers tuck into vastly different portion sizes across 600 fish and chip shops in the country, research has claimed.
If you order a medium cod, you could reportedly get a portion weighing anything from 93g to 562g and chips from 100g to 797g.
While the average price of fish and chips varies by only 34% around the country.
Yet according to industry standards, a regular portion of fish should weigh just 170g while chips should be 284g.
And people want these standards enforced more heavily.
Tom Pickerell, technical director at industry body Seafish, said standard portion sizes would have two main benefits.
He said: ‘Firstly by standardising portion sizes across the industry, consumers will know what to expect when ordering their selected portion size, wherever they are in the UK.
‘Secondly, it’s about choice. By offering a greater selection of sizes, shops can potentially open themselves up to increased business from lunch time trade and by upselling to single smaller portions, rather than a larger shared portion.’
By standardising portion sizes, it will also help to cut waste, improve profits and provide clearer nutrition information, the Agriculture and Horticulture Development Board (AHDB) said.
Rob Clayton, of the AHDB, said: ‘A key finding of the research was that one in three people said a greater range of portion sizes would encourage them to eat fish and chips more often.
‘That’s more than 17 million people across the UK.
‘Couple this with the fact that 45 per cent of people would order smaller portions to cut their calorie intake and there is a huge marketplace for outlets to encourage health conscious consumers through their doors.’